Privacy Policy

1. Overview

SwingVantage (“we,” “us,” or “SwingVantage”) provides an AI-powered swing improvement platform for golf, tennis, pickleball, padel, baseball, and softball. This Privacy Policy explains how we handle information you provide when using SwingVantage.

We are committed to protecting your privacy. We do not sell your personal data.

2. Data We Collect

• Account information: name and email address if you create an account
• Swing and performance data: videos, launch monitor data, analysis results, session history, and notes you enter
• Profile data: sport preferences, equipment info, skill level, and goals you provide
• Usage data: pages visited, features used, and general interaction patterns

Local storage: Before you connect an account, your profile and Motion Lab session data are stored locally in your browser by default. Explicit cloud or AI actions may transmit the limited inputs described below even when you are not signed in.

Account sync: When you are signed in, your profile, sessions, progress and your most recent swing analyses are saved to your account so they follow you to other devices. A synced swing analysis holds the reads, a compact motion track and, for some swings, one still frame from the video used to draw the swing trace. Sync never uploads the video file itself. A Coach & Team roster you create is synced to your own account too; it is never shared with anyone else.

3. How We Use Your Data

• To provide swing analysis, diagnostic results, and drill recommendations
• To show your progress over time
• To improve product reliability and diagnostic engines using privacy-safe evidence; video training requires separate explicit consent
• To communicate important product or account updates

We do not use your swing data for advertising. We do not sell your data to third parties.

4. Children's Privacy (COPPA)

SwingVantage is not directed to children under 13. A child under 13 may use it only through an account that a parent or guardian sets up and manages, after the guardian records their consent in the app. This describes our practice; it is not a COPPA certification.

• If you are a parent or guardian and believe a child under 13 is using SwingVantage without a guardian managing the account, email privacy@swingvantage.com and we will delete it promptly.
• For users under 18, we recommend parental involvement and supervision when recording or uploading videos and creating accounts. A parent or guardian may request access to, or deletion of, that user's data on their behalf.
• We do not knowingly use children's data for advertising, and we never sell it.

5. Video Privacy

Swing videos you upload are used only for your personal analysis. Videos are not shared publicly by default. We do not use your video content to train shared AI models without explicit consent. A video is used for training solely through the optional choice described under “Videos you choose to share for training” below.

Motion Lab analyses your video on your device; its standard analysis sends no video frames anywhere. Two optional features, each started by you and each only where it is available, send a small sample of still frames — never the full file:

• AI second opinion: sampled frames are sent to a third-party AI provider to generate feedback, where they are processed under that provider's own privacy terms.
• Cloud re-read for difficult footage: after you opt in, sampled frames are sent to a cloud pose-estimation service to re-read your body position. The result is still an estimate.

Our servers pass these frames through without storing them. Apart from a video you choose to share for model training (described below), your full video file is never uploaded to or stored by us.

You can delete your videos and analysis data at any time from Settings → Data Management.

Videos you choose to share for training

If you tick the optional “Help improve SwingVantage” box when you upload a video in Motion Lab, we keep a copy of that video, which can show your face, body and surroundings, along with the swing details we derive from it, and use it only to train and test SwingVantage's own swing-analysis models. It is optional, the box is never ticked for you, and your analysis is exactly the same whether or not you tick it.

• Who can tick it: only a signed-in adult (18 or older) filming themselves. A coach or parent cannot tick it for someone else, and it is not offered to anyone under 18.
• Who sees it: only the SwingVantage team. We never sell it, never share it with other companies, and never use it to identify you.
• Retention and destruction schedule: we destroy a shared video when you withdraw, or 3 years after the last video you shared, whichever comes first. A video we reject in review, and an upload that never finishes, is destroyed within a day.
• Withdrawing: in My Data, choose “Stop using my videos for training”. This withdraws your consent on every device and deletes every video you shared. A model that was already trained keeps what it learned until it is next retrained, which happens at least every 6 months.
• Biometric privacy laws: if you live in Illinois, Texas, Washington, or anywhere else with a biometric privacy law, ticking the box is your written consent under that law to the collection and use described here.

6. Third-Party Services

SwingVantage may use third-party services including:

• Cloud database & authentication: securely stores your account, profile, and training data
• Cloud hosting & infrastructure: runs the app reliably and securely
• Third-party AI providers: for written coaching (including the AI Coach), we send pre-computed swing stats and your first name, together with the coaching context you have set up — skill level, goal, usual miss, handedness or batting side, level and league, and your preferred coaching tone — your latest main issue or top diagnosis with its confidence and a one-line next step, a short summary of your three most recent analyses (the date, the issue found and its score), your question, and, when personalisation is on, a short summary of your coaching history. Your video is never sent for written coaching. For the AI second opinion, a small sample of swing frames is sent — never your full video. We do not send your email or account identifiers to AI providers.
• Import helpers: when automatic photo reading is on, the photo you choose to import is sent to an AI or text-recognition service to read its numbers. When a CSV file's columns are not recognised, or you choose “Re-read my file with AI”, the column names and up to 8 sample rows — never the whole file — are sent to an AI service to suggest a column mapping. The rest of the file is read on your device.
• Analytics: aggregate usage analytics to improve the product

7. Your Rights

Wherever you live, you have the right to:

• Access your personal data
• Export your data (Settings → Backup & Restore)
• Delete your data and account
• Correct inaccurate information
• Opt out of marketing communications

Residents of certain regions have additional rights, described in the next two sections.

8. Your GDPR Rights (EU / EEA / UK)

If you are in the European Union, European Economic Area, United Kingdom, or Switzerland, you have rights over your personal data under the GDPR and UK GDPR. We follow GDPR-aligned practices — this describes how we operate, not a legal certification:

• Access — request a copy of the personal data we hold about you.
• Rectification — ask us to correct inaccurate or incomplete data.
• Erasure — ask us to delete your data (the “right to be forgotten”).
• Portability — receive your data in a portable format (Settings → Backup & Restore).
• Restriction & objection — ask us to pause or stop certain processing.
• Withdraw consent — where we rely on consent (such as analytics), you can withdraw it at any time via “Cookie settings” in the footer.

Our lawful bases are typically your consent (for example, analytics), performance of our agreement with you (providing the app), and our legitimate interest in improving and securing the service. To exercise any of these rights, email privacy@swingvantage.com. You also have the right to lodge a complaint with your local data protection authority.

9. Your California Privacy Rights (CCPA / CPRA)

If you are a California resident, you have rights under the CCPA and CPRA. We follow CCPA-aligned practices — a description of how we operate, not a legal certification:

• Know — request the categories and specific pieces of personal information we have collected about you.
• Delete — request deletion of your personal information.
• Correct — request correction of inaccurate personal information.
• Opt out of sale or sharing — we do not sell your personal information, and we do not share it for cross-context behavioral advertising, so there is nothing to opt out of.
• Non-discrimination — we will not deny you service or charge you differently for exercising these rights.

To submit a request, email privacy@swingvantage.com. We do not knowingly sell or share the personal information of anyone, including minors.

10. Data Deletion & Requests

You can delete your data at any time from Settings → Data Management. Because pre-account data is stored only in your browser, clearing your browser storage also removes it. To request access to, or deletion of, any data associated with you, email privacy@swingvantage.com and we will respond promptly.

11. Data Retention

We keep your personal data only as long as needed to provide SwingVantage to you:

• Account & training data: retained while your account is active.
• After you delete data or your account: removed from active systems promptly; residual copies in routine encrypted backups roll off within about 30 days.
• Pre-account data: stored only in your browser — clearing your browser storage removes it.
• Operational logs: kept for a short period for security and reliability, then deleted or aggregated.

Exact retention periods are being finalized and are subject to legal review.

12. Cookies & Tracking

We are cookie-light: we run no advertising cookies. In the EU, EEA, UK and Switzerland — and whenever we cannot tell where you are — analytics load only after you accept them. Elsewhere, analytics are on by default and you can turn them off. You can change your choice anytime via the “Cookie settings” link in the footer. See our Cookie Policy for details.

13. Changes to This Policy

When we change what we collect or how we use it, we update this page and the effective date at the top, and we list the change here. Using a video to train our models only ever happens through the separate, optional choice described under “Videos you choose to share for training”.

• October 1, 2026: added Videos you choose to share for training — an optional, unticked box at upload that lets a signed-in adult share a swing video to help train our models, with who sees it, how long it is kept, how to withdraw, and what happens under biometric privacy laws.

14. Contact

Questions about this policy? Email privacy@swingvantage.com.

This policy describes our current practices in plain English. We have not certified compliance with specific regulatory frameworks (such as GDPR, CCPA, or COPPA), and we recommend independent legal review before scaling or collecting data from users in regulated jurisdictions.