- Ball Speed
- How fast the ball leaves the clubface, measured in miles per hour (mph). Ball speed is the primary driver of carry distance. It is determined by how well the club transfers energy to the ball at impact.
- Club Speed
- How fast the clubhead is moving just before impact, in mph. Higher club speed creates the potential for higher ball speed and distance, but only if contact quality is good.
- Smash Factor
- Ball speed divided by club speed. A smash factor of 1.50 means the ball left the face at 1.5× the clubhead speed — the theoretical maximum for a driver. Smash factor measures strike efficiency, not raw speed.
- Launch Angle
- The vertical angle at which the ball leaves the face, measured in degrees above horizontal. Optimal launch angle varies by club: roughly 10–14° for driver, higher for wedges. Low launch wastes spin; high launch adds carry but reduces roll.
- Spin Rate
- Total revolutions per minute (RPM) the ball spins after impact. High spin (5,000+ RPM on driver) creates a ballooning flight that loses distance. Low spin (under 2,000 RPM) produces a flatter, harder-to-control trajectory. Optimal driver spin is roughly 2,200–2,800 RPM.
- Club Path
- The direction the clubhead is traveling through impact, relative to the target line. Measured in degrees. Positive = in-to-out (draws). Negative = out-to-in (fades). Club path is the primary cause of shot curvature.
- Face Angle
- Where the clubface is pointing at impact, relative to the target line. Positive = open (right of target for right-handers). Negative = closed. Face angle determines starting direction — about 75–85% of starting direction comes from the face.
- Face-to-Path
- The difference between face angle and club path. A neutral face-to-path (±2°) produces a straight shot. Larger gaps produce more curve. A positive face-to-path (face open relative to path) produces a fade; negative produces a draw.
- Attack Angle
- The vertical angle at which the clubhead approaches the ball at impact. Negative = hitting down. Positive = hitting up. For irons you want a slightly negative attack angle (-2° to -5°). For driver, a slightly positive attack angle (+1° to +3°) reduces spin and increases distance.
- Dynamic Loft
- The actual loft of the face at impact — affected by shaft lean, attack angle, and adjustable hosel position. Dynamic loft determines how high the ball launches. Shaft lean forward (hands ahead of ball) reduces dynamic loft; shaft lean back increases it.
- Carry Distance
- How far the ball travels through the air before landing. Distinguished from total distance, which includes roll. Carry distance is the primary measurement for club selection on approaches over hazards.
- Dispersion
- How spread out your shots are, measured as a pattern. SwingIQ plots dispersion as a scatter chart. Tight dispersion means consistent contact; wide dispersion suggests inconsistency in face angle, strike location, or club path.